Company Resources and Capabilities of Abercrombie and Fitch Case Study

Company Resources and Capabilities of Abercrombie and Fitch - Case Study ExampleIn the following intangible assets i.e. human assets and brand and image assets of company argon described.Human assetsAbercrombie and Fitch as a big retailer of clothing recruit the young boys from colleges, as they look like the catalog models. American look is employ to judge the personality of a new candidate. Shoppers prefer to buy the products from stores where staff looks as they act in the advertisements. In some respects hiring a heavy looking person is not illegal but discrimination is found in regards of sex, age and ethnicity. People having retail experience complain as they atomic number 18 not hired instead of that young good looking people having no retail experience are recruited (Barlow and Stewart, 2006). Brands and imageCompany focuses on the customers demands and continues moving along the customers harbor chains. Company targets the youth people aged between 14 and 22 years old to sell the sports and other products. Some important brands of company accept as Abercrombie & Fitch, Ruhel No 924, Hollister Co., Gilly Hicks and Abercrombie. All of these brands are produced ensuring the focus and engagement of customers. Company operates at different segments and caters to potential and existing customers at different stages.This part is centre to see the distribution capabilities and strategic flexibility as capability resources of the company. Distribution capabilities of company to fulfill the orders of its customers as well as other companies are an heighten feature.